CNN forms unique alliance with London Business School

Commencing in May, the alliance features a number of elements including co-hosted 'Distinguished Speaker' events and an advertising campaign for London Business School which will appear around relevant business programming on CNN International's Europe/Middle East/Africa feed which is broadcast to 109 million households. Additionally, CNN programming can be seen by 1,000 full-time students and 5,000 executive participants through the newly installed plasma screen in the School's reception area, and CNN becomes a member of the School's Corporate Partnership Programme.

London Business School's Associate Dean, External Relations, Jennifer Laing, comments: "We are extremely excited to welcome CNN onto campus. Its standing as the world's pre-eminent international news broadcaster is aligned with London Business School's vision and strategy and we look forward to building our relationship in the coming year".

Sally Perry, Vice President of CNN Marketing EMEA for TBS Europe says: "CNN is always keen to pursue strategic relationships with organisations that share our international remit and London Business School's outstanding credentials in its field make it a particularly strong proposition for us. We are particularly delighted to be the forum for its first pan-European advertising initiative, with a close fit between its target audience and the typical CNN viewer."

lbs, 02.05.2003