Uncovered Niche in the Continental MBA Market
by THE B-SCHOOL NEWS

Explaining a foreign company what a “Diplom-Kaufmann” (the German standard university degree in Business Administration, which normally lasts about 4-6 years) is, can be a quite difficult task. The same is true for other Europan business degrees like Siviløkonom, Carrera, Laurea and Diplôme. Normally, British companies treat a Diplom-Kaufmann like a Bachelor in Business as it is the first degree (until recently the Bachelor/Master degree concept has not existed in Germany), which is however not correct, as the requirements for a Diplom-Kaufmann normally exceeds the one for a Bachelor. In Germany the newly established Master programs are treated equivalent to a Diplom-Kaufmann. 

Surprisingly, no business schools (even not the German ones) have (dis-)covered this market niche. The business schools are normally very reluctant to give credits for prior studies. The result is that if one Diplom-Kaufmann wants to get an MBA, he has do all the basics/fundamentals again, which is normally a substantial waste of time and money.

The perfect MBA “upgrade” program for a Diplom-Kaufmann would be part-time/modular (so that one can keep working while studying), be in English, focus mainly on advanced subjects and include practical projects (as the Diplom-Kaufmann is generally more theoretical). To add value, it should come from a reputed academic institution, which is located not too far away from the German border, e.g. the French HEC, which has opened an office in Düsseldorf, or the Dutch Rotterdam School of Management would be well suited. Given the fact, that the MBA “upgrade” program would be much shorter, the tuition fees should be proportionally lower.

If any international business school would like to offer such an MBA “upgrade” program, the B-SCHOOL NET would be willing to support this initiative.

06.April 2003